I am a true believer in corporate seminars to showcase your knowledge and bring in new customers but they need to be done right. Everyone can rent a room and have some tables put up but if you want to take the event to the next level.
If you want your event to stand out and be elite – it is all in the details.
Here are 5 tips to elevate your event.
- Have the venue double up the table clothes. Most venues have the white table cloth as their standard and it is see through. You do not want your attendees looking at the bolts on the table and not your speaker. Having them double up the table clothes will alleviate this issue.
- Include pens and logoed paper. Give your attendees something. To write on and with. I will often create a new landscape document and place two logos at the top. Then have a local print shop copy and cut the paper in half. You get note paper without having to pay for note books. If you do not have logoed pens, watch the sales at the office supply stores. You can get good pens inexpensively.
- If the tables are round, include a centerpiece. You will want it no more than 12 inches tall so people can see over but it will break up the vast expanse of table and bring the room together.
- Have a greeter – not a sign in sheet. You want your guests greeted with a smile and a welcome. Ask their name and sign them in. Do not ask them to write their name and email down. Then give them all the information they will need for the event and then welcome them to join. You then have a secondary set of greeters who will chat and network with your guests.
- Provide good food and drinks with good table wear. Do not use paper plates and plastic cups at your high end events. I would suggest bringing in a catering company that also provides staff for set up, service and tear down. This is a very simple change that can elevate your event.
I have always said that anyone can put together a good event but putting together a great event is all in the details.