Your trade show giveaways should have a purpose and a strategy behind them. Walk through the 5 W’s to ensure that your giveaway will have the greatest impact.
I know the last W is why but how does have a W in it. But seriously, take a moment to think about your giveaways and think about avoiding the trick-r-treating crowd. The people that walk around shoveling all of the free items into their bag – or wagon. I will often put out candy to please this crowd and leave the other giveaways in a closet or under a table for my target attendees.
Your giveaways are a part of your booth and you whole booth should revolve around the strategy and your show goals.