Sponsorships are often the main way to raise money at non-profit events. They are the high ticket items that allow you to get a higher dollar amount for less work. The biggest issue can be gaining sponsorships for multiple events a year and the businesses you solicit can feel that they are always signing checks.
You cannot go to the same well over and over without it running dry.
So what are you to do?
Create a Yearly Sponsorship
This sounds like an easy thing but it requires some serious planning.
You need to know the following
- What events are you hosting for the next year?
- The year period is 12 months, it does not have to be from January to December. Decide what 12 month period works for you the best.
- How much do you want the sponsorships to cost for each event?
- What else are you going to offer the sponsors?
- Offer space on your website, email marketing, and social media posts. You want the potential sponsor to feel like they will gaining from the big check they are writing.
Once you know the above things you need to set the following
- What levels are you going to offer?
- Will you have a “title” sponsor for the year? Will you have a three tiered system?
- How much are these tiers going to cost and what is included in each level?
The final thing you need is your goals and your plan to gain these sponsorships
- How many of these sponsorships do you need to sell to raise your goal amount?
- How many businesses will each person on the committee reach out to?
- What are the deadlines?
Learn how to write the perfect sponsorship letter.
Best of luck as you serve your community!