Once your booth is packed up and you are safely back home from a trade show, it feels like a huge relief. But you are not done yet. Take a deep breath, get a good nights rest, and then finish off the trade show. Here is the after show checklist that I go through.
1. Unpack Trade Show Boxes and Restock
It is important to unpack between shows when possible. You can check your supplies, remove any trash, and restock as needed. I learned this the hard way. I didn’t unpack between shows and sent lead cards to another show – lead cards we needed to do give aways.
Also like to count the zip ties, pens, etc. to make sure that I have enough for the next show. See what you should keep in your trade show box here.
2. Follow Up with Leads
Following up with the people you spoke with is one of the most important steps you can take for a trade show. Send an email to the basic leads, call those that were hot. You can read about following up here.
3. Check Your Invoices
Trade shows are large operations and mistakes can happen. Double check your final invoices for any errors. Most show management and operators are more than happy to correct any issues that you bring to their attention if you do so respectfully.
Always check any hours that you have to pay for services and installs. This is where the biggest issues can happen – especially around over time and gold time.
4. Do a Wrap Up Meeting
Bring together the people from your company that were at the show. Talk about what went well, what could have gone better, and any ideas that can be used for the next show. Use the trade show survey.
Trade Shows are not done when you walk off the floor with your packed boxes. You need to complete the four steps above to make sure you get the greatest return on your investment.