Getting paid as an event planner is not easy. Below are three options on structuring your fees to get paid what you deserve.
Option 1: Packages
For special events where I know the average time that will go into them, I put together Packages. This allows my customers to choose at what level they would like me involved and at what level they would like to pay.
Now, when I was first starting out I had people ask me to put together an event proposal and a budget. I put together a lot of proposals and budgets – only to never hear from them again. I quickly realized that they were taking my idea and budget and then putting the event together themselves. I was speaking with Victoria Lewis, owner of Genesis Masters of Events and she gave a great piece of advice to combat this.
“I tell my customers that if they want me to put together an event, they have to hire me. They can see my past work and either trust what I do or can find something else.” Victoria said. “People think they are being sly, but their dishonesty shines through. I did proposals and had people walk away. I no longer do them. I do give a free hour consultation and talk about my services in the last 5 – 10 minutes.”
Now, I get my full fee upfront. I put together various packages for clients at different price points. If someone balks at the price, I offer to let them think about it and reach back out to me.
Option 2: Hourly
Business events I often charge my services by the hour. I do this for two reasons, the first is that business people are used to being charged by the hour. They equate that to their lawyer and accountant and you can get more respect. The second is, that a few times the business has canceled the event and wanted all of their money back.
Now, businesses also like to know how much they are going to be charged. I have them buy 100 hours of my time at the rate we negotiate. When I hit 80 hours of work, I let them know and ask if they would like to purchase another block of hours or if they want me to wrap up what I have done. This allows them to feel in control while also ensuring that you get paid.
Options 3: Percentages
When working with non-profits, I will often offer for them to pay me a percentage of the money that they raise. This percentage will is negotiable but 10% seems is my standard. This means that if I work 100 hours but only raise $100, I get paid $10. Make sure you make the distinction between how much money is raised vs. how much money is earned. If you go off how much money is earned, you take out all of the expenses of the event and get a percentage of that.
A word of caution, I make sure that I have 75% of the control on events like this and I can affect the money raised. If they will not cede that control to me, we move back to the package deal. I must also be able to review and audit the fundraising efforts. I also have a payment clause in the contract if the event gets canceled.
As event planners, we need to know what we are worth. Don’t let penny pinchers bully you into dropping your prices. If it is so easy and they can do it thank them for their time and wish them well on their event planning.