I often take the time in December to plan out my next year, to see where I can improve and how I can push my events to the next level. I have been diving into various TED Talks lately and wanted to share the top 3 that inspired be for 2020.
What I Learned From 100 Days of Rejection by Jia Jiang
Trade shows 80% rejection, people walking by or saying no thank you. Learning how to accept that is a crucial part of the process.
Embrace the Remix by Kirby Ferguson
We rarely start from scratch with our trade show programs. We have Brand Guidelines, legacy materials, and past data that we can constantly remix into better ideas.
How Great Leaders Inspire Action by Simon Sinek
I find that after a long year, going back to Simon Sinek’s Golden Circle and focusing on the why is a great reset for my brain and creativity. We often focus so hard on the benefits and features of the products or services that we forget that people don’t buy those. They buy the why.
What are your favorite TED Talks or inspirational videos?