Know When to Hire a Third Party Professional

Uncategorized

Know When to Hire a Third Party Professional

I have 5 major events planned in September – and I am getting married the first week of October. The next 30 days are going to be busy but I have planned ahead and I have made sure to ask for help where needed. 

  • A run down of the events that I am planning for September
    • 2 Live Q & A webinars
    • 2 Tailgates with an estimated of 350 people at each
    • 1 Trade Show

With this lineup comes a lot of moving parts. I have outsourced the technology on these projects because I know that is not my strength. 

Here is how to determine when you need to bring in help.

When the cost of doing it yourself is more than hiring someone.

I looked into buying all of the equipment to do the Live Q & A webinars. To do it professionally, would have cost me at least $2,000 in equipment and then my time in figuring it out. Do not forget to factor in your time, it is precious and the one non-renewable source. I was able to outsource this to a local marketing firm that has a production background for less than my cost. It was a great decision. Our first Live Webinar went perfectly and I was able to focus on the marketing and not the tech. 

When you are needed elsewhere.

The tailgates I plan are epic. We are known for the great food and drinks we provide for free to the customers and families. We have hired a professional bartender this year. In the past, we have had open ice chests and I wanted to limit my liability by putting the drinks behind a professional bartender. I am unable to watch the bar the way I was the first year of tailgates. Hiring outside help was the best option.

When you do not have the knowledge.

We are bringing in two TV’s to allow our guests to watch other games during our tailgate. I can plug a TV in and hook it up to a box. I cannot set up two TV’s where there is no power and no cable lines. The vendor that does my tent and chair rentals is providing the service for the TV’s. They have a floater crew that is on sight to help with any issues that arise.

There is no shame in admitting that you need help or hiring people to make your event be great. Build the hiring of outside contractors into your event budget.