Blogs
5 Things Your Trade Show Staff Should Know Before the Show
Sales and lead collection on a trade show floor is much different than cold calling or even doing client visits. You need to ensure your booth staffers know these 5 things.
3 Ways Non Profits Can Use Trade Shows
Trade shows offer a great opportunity to gain exposure and emails for both business and non profits. Here are the best ways for non profits to leverage trade shows.
3 Books Non Profit Leadership Should Read
Leadership in non profits comes in many different ways. You can be elected to the position, you can be hired, or you can start the non profit yourself. No matter how you have come to hold a leadership position in a non profit, you have now been tasked to grow and nurture a business that will help and serve others.
One Tip to Keep Your Non-Profit Meeting Short
Meetings for your non-profit can often drag on and on as people debate ideas endlessly. I hate meetings where people are saying the same thing over and over. This can be especially true for big decisions and officer elections. So here is the solution.
5 Things You Need for a Great Corporate Tailgate
College football is starting back up and that will hopefully include tailgates and fans in stadiums. A tailgate makes a great corporate event if done the right way. It offers you a chance to wine and dine customers outside of the normal “business” confines. People let down their guard and can be more open at a tailgate than a dinner or educational event.
One Change to Increase Your Yearly Non Profit Sponsorship Raise
Sponsorships are often the main way to raise money at non-profit events. They are the high ticket items that allow you to get a higher dollar amount for less work. The biggest issue can be gaining sponsorships for multiple events a year and the businesses you solicit can feel that they are always signing checks.
5 Ways to Elevate Your Non Profit Golf Tournament
Golf tournaments are a great fundraiser. It is often simpler than a gala and has the benefit of being run during the day. But golf tournaments are starting to be very routine. Here are 5 ways to elevate your next golf tournament.
A Different Party for Halloween 2020
Halloween 2020 was supposed to be epic. This year Halloween is not only on a Saturday but also on a Full Moon. We don’t have another shot for a Halloween Full moon again until 2039 – much less on a Saturday. The parties and fun would have been amazing.
Sadly, the global pandemic has canceled many of the events that were planned but this doesn’t mean we cannot get together and have some fun. Here are some safe ways we can get together and still have a great Halloween.
Picking the Right Time for Your Event
The complaint that I hear from the sales people that I work with most often is that the events are never at the right time. I will tell you now, there is no perfect time for an event. See how to pick the most optimal time for your event.
Socially Distanced Fundraisers
Nonprofits have not disappeared during the pandemic. Most of them are working overtime to help the people they serve and have had to forgo the events, concerts, and galas that are their life blood.
I have been brainstorming with some of my friends that run non-profits on how they can still raise money and be socially distanced.
Managing Trade Show Leads in 4 Steps
Leads collected at trade shows are some of the best you can get. Managing those leads can be complicated but it doesn’t have to be.
4 Steps to Choosing the Best Trade Shows for Your Small Business – Mini Course
I am very excited to announce the launch of 4 Steps to Choosing the Best Trade Shows for Your Small Business. This free mini course walks you through the four steps in selecting the best shows for your specific audience and...
The Hidden Costs of Trade Shows
After budgeting for hundreds of trade shows here are the 4 hidden costs of trade shows that most people forget.
Perfecting your Event Press Release
Press releases are a great tool to increase awareness of your event and your brand. Writing a press release can seem daunting. I remember writing my first few and agonizing over the wording and formatting. Your release has the two goals of grabbing attention and giving information in a clear and concise way.
Vendor Interviews
The vendors your hire will make or break your event. They are a large part of what your guests will see and interact with - having great vendors will push your event into the top echelons, having a bad vendor can leave embarrassment and bad feelings for years to...