Blogs
4 Steps to Choosing the Best Trade Shows for Your Small Business – Mini Course
I am very excited to announce the launch of 4 Steps to Choosing the Best Trade Shows for Your Small Business. This free mini course walks you through the four steps in selecting the best shows for your specific audience and...
The Hidden Costs of Trade Shows
After budgeting for hundreds of trade shows here are the 4 hidden costs of trade shows that most people forget.
Perfecting your Event Press Release
Press releases are a great tool to increase awareness of your event and your brand. Writing a press release can seem daunting. I remember writing my first few and agonizing over the wording and formatting. Your release has the two goals of grabbing attention and giving information in a clear and concise way.
Vendor Interviews
The vendors your hire will make or break your event. They are a large part of what your guests will see and interact with - having great vendors will push your event into the top echelons, having a bad vendor can leave embarrassment and bad feelings for years to...
Taking a Break From Your Side Hustle
Having a side hustle is very common now. I know dozens of people that are working their 40 hours a week job and then they go home to work on their side job. It is a lot to do and while it is fairly easy to take a break from a “normal” job - what about taking a break...
How to Celebrate Cultural Holidays at Your Business
Hosting events outside of your cultural norm can be difficult. If you do it wrong, people will drag you through social media and scream about cultural appropriation. But as the world becomes evermore multi-cultural, hosting cultural events is a great way to get your...
World Class Service at Your Events
I have been very lucky in the last six months to enjoy some amazing experiences. It wasn’t the entertainment or the food that made them amazing. It was the service. It was how all the guests were made to feel special and the consistency of that feeling. You can give...
4 Tips for Effective and Productive Non-Profit Event Planning Meetings
Volunteering for nonprofits is fulfilling and fun. I love helping and seeing the impact that I make. I have helped many nonprofits with their benefit events and over the years (many, many years) have created a way to streamline one of the most tedious parts of the...
How to Host a Webinar People Want to Attend
Webinars are a great tool for small business marketing. You can reach a very broad audience for very little cost. You can then use the webinar as content on your website and break it down to post short form content on social media. The trick is getting people to...
5 Tips to Pick the Right Printer for Your Small Business
Print media is not dead. It is alive and well and when done correctly it will help push your business and events forward. People love receiving a good piece of mail - especially if it is hand addressed. Print allows you to leave a more lasting impression than a social...
5 Tips to Hosting a Great Super Bowl Party
A good super bowl party is easy to put together - food and drinks and a TV. A great Super Bowl Party requires planning and forethought. Here are 5 Tips for throwing a great Super Bowl Party. 1. Don’t invite more people than you have seats. I would add don’t...
New Year, New Topics, New Goals
2020 is here and I am motivated to get all sorts of things done. I am sharing my 2020 plan so that you all can help me stay on track. So here are my plans for this year. Release my first online course March 1, 2020. I have been working on this course for over a year...
1 Tip to Help You Sell More at Craft Shows – Elevate your Booth
The one biggest tip I can give people to sell more items at a trade or craft show is to elevate your booth. No, I am serious. Elevate your tables to bar height. Why? People will stop to look at something on their eye level.They feel more comfortable stopping if...
Event Planning – It is Not Like the Movies
I love watching the Wedding Planner and 27 Dresses - but real world events do not happen like that for small businesses. You rarely have a crew of people running around with ear pieces to ensure that every detail is perfect. Most of the time, it is like I was this...
Using Your Promotional Items the Right Way
Promotional items can be the cherry on the top of a great trade show or event. They will extend the life of the event and keep your company top of mind. The problem is getting the promotional items in the right hands and to keep the trick or treaters at bay. Trick or...