Blogs
Taking a Break From Your Side Hustle
Having a side hustle is very common now. I know dozens of people that are working their 40 hours a week job and then they go home to work on their side job. It is a lot to do and while it is fairly easy to take a break from a “normal” job - what about taking a break...
How to Celebrate Cultural Holidays at Your Business
Hosting events outside of your cultural norm can be difficult. If you do it wrong, people will drag you through social media and scream about cultural appropriation. But as the world becomes evermore multi-cultural, hosting cultural events is a great way to get your...
World Class Service at Your Events
I have been very lucky in the last six months to enjoy some amazing experiences. It wasn’t the entertainment or the food that made them amazing. It was the service. It was how all the guests were made to feel special and the consistency of that feeling. You can give...
4 Tips for Effective and Productive Non-Profit Event Planning Meetings
Volunteering for nonprofits is fulfilling and fun. I love helping and seeing the impact that I make. I have helped many nonprofits with their benefit events and over the years (many, many years) have created a way to streamline one of the most tedious parts of the...
How to Host a Webinar People Want to Attend
Webinars are a great tool for small business marketing. You can reach a very broad audience for very little cost. You can then use the webinar as content on your website and break it down to post short form content on social media. The trick is getting people to...
5 Tips to Pick the Right Printer for Your Small Business
Print media is not dead. It is alive and well and when done correctly it will help push your business and events forward. People love receiving a good piece of mail - especially if it is hand addressed. Print allows you to leave a more lasting impression than a social...
5 Tips to Hosting a Great Super Bowl Party
A good super bowl party is easy to put together - food and drinks and a TV. A great Super Bowl Party requires planning and forethought. Here are 5 Tips for throwing a great Super Bowl Party. 1. Don’t invite more people than you have seats. I would add don’t...
New Year, New Topics, New Goals
2020 is here and I am motivated to get all sorts of things done. I am sharing my 2020 plan so that you all can help me stay on track. So here are my plans for this year. Release my first online course March 1, 2020. I have been working on this course for over a year...
1 Tip to Help You Sell More at Craft Shows – Elevate your Booth
The one biggest tip I can give people to sell more items at a trade or craft show is to elevate your booth. No, I am serious. Elevate your tables to bar height. Why? People will stop to look at something on their eye level.They feel more comfortable stopping if...
Event Planning – It is Not Like the Movies
I love watching the Wedding Planner and 27 Dresses - but real world events do not happen like that for small businesses. You rarely have a crew of people running around with ear pieces to ensure that every detail is perfect. Most of the time, it is like I was this...
Using Your Promotional Items the Right Way
Promotional items can be the cherry on the top of a great trade show or event. They will extend the life of the event and keep your company top of mind. The problem is getting the promotional items in the right hands and to keep the trick or treaters at bay. Trick or...
3 TED Talks to Elevate Your Trade Shows
I often take the time in December to plan out my next year, to see where I can improve and how I can push my events to the next level. I have been diving into various TED Talks lately and wanted to share the top 3 that inspired be for 2020. What I Learned From 100...
Should you Exhibit or Attend that Show?
As this year draws to a close, I often use December to plan my next year. One of the questions that I ask is if I should exhibit or attend certain shows? Here is how I decide if I should exhibit or attend a show if I am on the fence? If I have attended this show...
Competing with the Big Booths
Most small businesses do not have the budget to purchase, furnish, and staff a 40 foot by 40 foot booth or larger. We are unable to provide snacks, a comfortable place to lounge, coffee, and tons of giveaways for attendees swag bags. The good news is you can compete...
What to Put in Your Trade Show Box
I always loved the movie Mary Poppins. I wanted her bag that could seemingly hold anything and you could pull out exactly what you needed. I have created my own version of this with my Trade Show Box. I want to share why I created this and my checklist. Why you need...