Blogs
Picking the Right Time for Your Event
The complaint that I hear from the sales people that I work with most often is that the events are never at the right time. I will tell you now, there is no perfect time for an event. See how to pick the most optimal time for your event.
Socially Distanced Fundraisers
Nonprofits have not disappeared during the pandemic. Most of them are working overtime to help the people they serve and have had to forgo the events, concerts, and galas that are their life blood.
I have been brainstorming with some of my friends that run non-profits on how they can still raise money and be socially distanced.
Managing Trade Show Leads in 4 Steps
Leads collected at trade shows are some of the best you can get. Managing those leads can be complicated but it doesn’t have to be.
4 Steps to Choosing the Best Trade Shows for Your Small Business – Mini Course
I am very excited to announce the launch of 4 Steps to Choosing the Best Trade Shows for Your Small Business. This free mini course walks you through the four steps in selecting the best shows for your specific audience and...
The Hidden Costs of Trade Shows
After budgeting for hundreds of trade shows here are the 4 hidden costs of trade shows that most people forget.
Perfecting your Event Press Release
Press releases are a great tool to increase awareness of your event and your brand. Writing a press release can seem daunting. I remember writing my first few and agonizing over the wording and formatting. Your release has the two goals of grabbing attention and giving information in a clear and concise way.
Vendor Interviews
The vendors your hire will make or break your event. They are a large part of what your guests will see and interact with - having great vendors will push your event into the top echelons, having a bad vendor can leave embarrassment and bad feelings for years to...
Taking a Break From Your Side Hustle
Having a side hustle is very common now. I know dozens of people that are working their 40 hours a week job and then they go home to work on their side job. It is a lot to do and while it is fairly easy to take a break from a “normal” job - what about taking a break...
How to Celebrate Cultural Holidays at Your Business
Hosting events outside of your cultural norm can be difficult. If you do it wrong, people will drag you through social media and scream about cultural appropriation. But as the world becomes evermore multi-cultural, hosting cultural events is a great way to get your...
World Class Service at Your Events
I have been very lucky in the last six months to enjoy some amazing experiences. It wasn’t the entertainment or the food that made them amazing. It was the service. It was how all the guests were made to feel special and the consistency of that feeling. You can give...
4 Tips for Effective and Productive Non-Profit Event Planning Meetings
Volunteering for nonprofits is fulfilling and fun. I love helping and seeing the impact that I make. I have helped many nonprofits with their benefit events and over the years (many, many years) have created a way to streamline one of the most tedious parts of the...
How to Host a Webinar People Want to Attend
Webinars are a great tool for small business marketing. You can reach a very broad audience for very little cost. You can then use the webinar as content on your website and break it down to post short form content on social media. The trick is getting people to...
5 Tips to Pick the Right Printer for Your Small Business
Print media is not dead. It is alive and well and when done correctly it will help push your business and events forward. People love receiving a good piece of mail - especially if it is hand addressed. Print allows you to leave a more lasting impression than a social...
5 Tips to Hosting a Great Super Bowl Party
A good super bowl party is easy to put together - food and drinks and a TV. A great Super Bowl Party requires planning and forethought. Here are 5 Tips for throwing a great Super Bowl Party. 1. Don’t invite more people than you have seats. I would add don’t...
New Year, New Topics, New Goals
2020 is here and I am motivated to get all sorts of things done. I am sharing my 2020 plan so that you all can help me stay on track. So here are my plans for this year. Release my first online course March 1, 2020. I have been working on this course for over a year...