Blogs
1 Tip to Help You Sell More at Craft Shows – Elevate your Booth
The one biggest tip I can give people to sell more items at a trade or craft show is to elevate your booth. No, I am serious. Elevate your tables to bar height. Why? People will stop to look at something on their eye level.They feel more comfortable stopping if...
Event Planning – It is Not Like the Movies
I love watching the Wedding Planner and 27 Dresses - but real world events do not happen like that for small businesses. You rarely have a crew of people running around with ear pieces to ensure that every detail is perfect. Most of the time, it is like I was this...
Using Your Promotional Items the Right Way
Promotional items can be the cherry on the top of a great trade show or event. They will extend the life of the event and keep your company top of mind. The problem is getting the promotional items in the right hands and to keep the trick or treaters at bay. Trick or...
3 TED Talks to Elevate Your Trade Shows
I often take the time in December to plan out my next year, to see where I can improve and how I can push my events to the next level. I have been diving into various TED Talks lately and wanted to share the top 3 that inspired be for 2020. What I Learned From 100...
Should you Exhibit or Attend that Show?
As this year draws to a close, I often use December to plan my next year. One of the questions that I ask is if I should exhibit or attend certain shows? Here is how I decide if I should exhibit or attend a show if I am on the fence? If I have attended this show...
Competing with the Big Booths
Most small businesses do not have the budget to purchase, furnish, and staff a 40 foot by 40 foot booth or larger. We are unable to provide snacks, a comfortable place to lounge, coffee, and tons of giveaways for attendees swag bags. The good news is you can compete...
What to Put in Your Trade Show Box
I always loved the movie Mary Poppins. I wanted her bag that could seemingly hold anything and you could pull out exactly what you needed. I have created my own version of this with my Trade Show Box. I want to share why I created this and my checklist. Why you need...
4 Tips to Host a Great Craft Party
Craft/ Paint nights have become a common event across the country and for good reason - they are fun and social. My mom and I host craft days at least twice a year and wanted to share our tips for success. More people crafting is never a bad thing. The world needs...
Know When to Hire a Third Party Professional
I have 5 major events planned in September - and I am getting married the first week of October. The next 30 days are going to be busy but I have planned ahead and I have made sure to ask for help where needed. A run down of the events that I am planning for...
3 Ways to Make YOU Stand Out at a Trade Show
When you have 200 - 300 other booths you are competing with for attendee attention, it can be disheartening. There is hope. Here are the three ways YOU as a small business owner can stand out at a trade show. 1. Be a Speaker Being a speaker at a conference has very...
3 Tips for Reducing Trade Show Costs
Trade shows can get expensive. I have been working on a booth recently where I am spending most of my budget outside of the trade show floor. I have been looking for ways to save money on the booth design. I wanted to share how I am cutting into my budget. Booth...
Knowing When to Cancel an Event
Canceling an event can feel like you have failed. It is a hard decision to make and many valid reasons to do so. I have canceled or postponed events for a variety of reasons and it is always hard. But, it is better to cancel or postpone an event than have a Fyre...
6 Tips for Out of Town Events
Huge cities offer a great way to entertain customers and leads. The drawback is you are hosting an event outside of your home city – and that comes with a host of pitfalls. Here are the top 6 tips for hosting a destination event
5 Tips for Hosting a Perfect Networking Event
Growing your business or book of sales is a hard thing to do. Word of mouth is still one of the best ways to grow your business - especially a service-based business. How do you build up that word of mouth? Host a networking event. Here are 5 Tips to hosting the...
5 Details to Elevate Your Corporate Seminar
I am a true believer in corporate seminars to showcase your knowledge and bring in new customers but they need to be done right. Everyone can rent a room and have some tables put up but if you want to take the event to the next level. If you want your event to stand...