Blogs
Gain More Sponsorships for your Non-Profit Events
Sponsorships are a great way to raise a significant sum of money for your non-profit. Now, if you are offering a table of 8, an ad in the program that no one reads, and a slide on the presentation deck... ...you are doing it wrong. Now, I take that statement back if...
Partner With Other Businesses to Level Up Your Events
We all want our events to be well attended, with new prospects that match our target market. One of the best ways to do this is by partnering up with other business owners to host events. Why Should You Partner Up Larger Pool of Potential AttendeesBringing on...
The Company Holiday Party: Pro’s, Cons, and Best Practices
"Christmas in July" has started to reach new levels. The Hallmark Channel is airing their Holiday Movies - now, in (nearly) July! My mind flashed to the Company Holiday Party. I love planning these, but there are some pros and cons to hosting one. Pros It is a time...
Your New Hires First Week is an Event
Don’t disappoint your new team member with a terrible first day – or week. “A first day isn’t an event. It is just another day of long orientation and a day of lost work.” That is how so many managers think – even if they won’t admit it out loud. Take a step...
Non-Profit Galas – Rethink the Sit Down Dinner
The non-profit galas have started to follow a very predictable formula. Attendees arrive for light appetizers and drinks, a sit-down meal is followed by a live auction and a 50/50 raffle, with a silent and dessert auction to round out the night. A DJ is often engaged...
When You Start to Hate Your Passion
I was putting together an event at work last week and a single thought rang through my head. “I hate putting events together.” Now, this is a scary thought for a person who has built her life and career towards putting together events. I did an event internship in...
Top 3 Things for Hosting an Educational Event
Hosting an educational event can be a great way for your company to showcase its expertise and to gain new leads. Here are my top three things for hosting an educational event that will draw a crowd. 1. Pick a Timely and/ or Popular Topic One my of the best-attended...
Trade Show Lead Follow Up
You just had a great trade show. Traffic was awesome. Attendees were in your target market. Your giveaway bowl had to be emptied 3 times. Now, all you want to do is kick back with your favorite drink and watch the latest episodes of TV that you have been missing in...
3 Reasons to Exhibit at a Trade Show as a Small Business
There are three reasons to exhibit at a trade show. Sell your product or service, gain leads for your business and to gain brand awareness. All other reasons fall under this. I want to walk through these reasons in detail and show how to make them work for you. Sell...
Why Site Visits are Crucial for Your Event
Site Visits are when you look over a venue before you sign a contract to host your event at that location. Why do the site visit? You can see the venue in person. We have all booked the hotel that has beautiful pictures and arrived to find that they used clever camera...
5 Reasons to Have Security Personnel at Your Small Business Events
Security is both important and expensive for your events. Here are the top 5 reasons to hire event security. 1.They can help keep uninvited guests out. When you are hosting an exclusive event, you want to keep to your VIP Guestlist. I will often have my own staff...
5 W’s of Trade Show Giveaways
Your trade show giveaways should have a purpose and a strategy behind them. Walk through the 5 W's to ensure that your giveaway will have the greatest impact. I know the last W is why but how does have a W in it. But seriously, take a moment to think about your...
5 Tips for Staying Healthy at a Multi-Day Trade Show
Trade shows can be 15 hour days and when you string 3 or 4 of those together it can be a recipe for illness. Over the years I have found with 5 ways to stay healthy and ensure I have energy after the trade show is finished.
Getting Paid as an Event Planner
Getting paid as an event planner is not easy. Below are three options on structuring your fees to get paid what you deserve. Option 1: Packages For special events where I know the average time that will go into them, I put together Packages. This allows my customers...
Post-Trade Show Surveys
In-house, post-trade show surveys have given me invaluable feedback and great ideas. I ask each salesperson and booth staffer to complete my quick 5 – 6 question survey. People who were just attendees at the show to complete the survey as well. It gives a slightly...