Trade shows are powerful platforms for businesses to showcase their products and services while connecting with industry professionals but trade shows offer more than just networking opportunities. They present the perfect chance to conduct competitive research and gain valuable insights about competitors, trends, and customer behavior. Here are 3 easy things you can do to gain knowledge on your competition.

Keeping Your Trade Show Booth Sparkling Clean
Trade shows have a hundred things to think about and keeping your booth clean can be tough. There are a variety of ways to keep your booth clean through out the show. Lets go through a few reasons you want to keep the booth clean and tips on how to do that.
Why do you want to keep your booth clean?
To Make a Great First Impression
When people walk by your booth, you want them to stop and take notice. A clean booth is much more inviting than a messy one. Professional cleaners can make sure everything looks spotless, catching the eye of passersby and making them want to learn more about your business.
TIP: You also need to clean throughout the day. Empty coffee cups, water bottles, candy wrappers and more can really take away from your booth. Everyone should be constantly scanning the booth to see what they can clean.
TIP: Please iron or steam your table cloth or back drop. There is nothing more distracting than a table cloth whose logo you cannot read because of the winkles.
Keeping Things Safe and Healthy
Trade shows can get crowded, and that means germs can spread easily and people will easily trip over things. By keeping your booth clean, you’re not just making it look good—you’re also helping to keep everyone safe and healthy.
TIP: Make sure that bags, coats, and all items are up off the floor. Cords should be run under the carpet or be taped down to avoid trip hazards. Laptop and phone cords should also be watched carefully.
TIP: Keep disinfecting wipes on hand to wipe down surfaces. The last show I was at, we had a gentleman grab mints, chew them while talking to us, and spit chunks of the mint onto the welcome desk. As soon as he was gone, I was able to wipe down the surfaces.
If you have a show that is more than two days, you should look at the shows cleaning services. This can be expensive, but having freshly vacuumed carpet each day, really can make a difference. If this service is out of your budget, you can bring your own vacuum, if you have the space to store it. There are also huge lint rollers that can be used to clean up your space.
Keeping your trade show booth clean is crucial for making a good impression and attracting customers. Do you have any tips that help keep your trade show booth clean?
Competitive Research at Trade Shows
Trade Show Flooring: A Guide to Everything You Need to Know
Trade shows are expensive and it can be tempting to cut corners on the flooring or even cut it completely but flooring is an essential part of your booth – and often can be required by the show organizers. Let’s dive into the whys of trade show flooring, the rules, and some quick tips.
The 8 Major Dates You Need to Know for Your Trade Shows
Tradeshow are very deadline focused. There can be dozens of dates that you need to keep track of to ensure you are following the rules and getting the best discounts. These deadlines can make or break your show. Lets go through the major ones