Trade shows have a hundred things to think about and keeping your booth clean can be tough. There are a variety of ways to keep your booth clean through out the show. Lets go through a few reasons you want to keep the booth clean and tips on how to do that.
Why do you want to keep your booth clean?
To Make a Great First Impression
When people walk by your booth, you want them to stop and take notice. A clean booth is much more inviting than a messy one. Professional cleaners can make sure everything looks spotless, catching the eye of passersby and making them want to learn more about your business.
TIP: You also need to clean throughout the day. Empty coffee cups, water bottles, candy wrappers and more can really take away from your booth. Everyone should be constantly scanning the booth to see what they can clean.
TIP: Please iron or steam your table cloth or back drop. There is nothing more distracting than a table cloth whose logo you cannot read because of the winkles.
Keeping Things Safe and Healthy
Trade shows can get crowded, and that means germs can spread easily and people will easily trip over things. By keeping your booth clean, you’re not just making it look good—you’re also helping to keep everyone safe and healthy.
TIP: Make sure that bags, coats, and all items are up off the floor. Cords should be run under the carpet or be taped down to avoid trip hazards. Laptop and phone cords should also be watched carefully.
TIP: Keep disinfecting wipes on hand to wipe down surfaces. The last show I was at, we had a gentleman grab mints, chew them while talking to us, and spit chunks of the mint onto the welcome desk. As soon as he was gone, I was able to wipe down the surfaces.
If you have a show that is more than two days, you should look at the shows cleaning services. This can be expensive, but having freshly vacuumed carpet each day, really can make a difference. If this service is out of your budget, you can bring your own vacuum, if you have the space to store it. There are also huge lint rollers that can be used to clean up your space.
Keeping your trade show booth clean is crucial for making a good impression and attracting customers. Do you have any tips that help keep your trade show booth clean?
After Trade Show Hours – Your Job Isn’t Done When the Floor Closes
A trade show is not done until everything is packed up and you are on your way home. If it is a multi day show, your job and marketing lasts long after the trade show floor hours. The hours after the trade show floor closes are precious and you need to use them. Here are the ways you can.
After Trade Show Checklist
Once your booth is packed up and you are safely back home from a trade show, it feels like a huge relief. Take a deep breath, get a good nights rest, and then finish off the trade show. Here is the after show checklist that I go through.
Bringing Traffic to Your Booth
Trade shows are about how many people you can see if a very short amount of time. You have 4 – 8 seconds for your booth design to grab people attention and make them stop to speak with you. So how do you bring people to your booth?