Trade shows can be 15 hour days and when you string 3 or 4 of those together it can be a recipe for illness. Over the years I have found with 5 ways to stay healthy and ensure I have energy after the trade show is finished.

1. Drink a lot of Water

Water is important and you need to drink enough each day. Water helps to keep away headaches, flush the salt from the snacks that you eat on the go, and gives you an excuse to step out of the booth for a moment.

2. Snacks

Always have quick, portable snacks on me at trade shows. The snacks help replenish your energy and it keeps the hangry at bay. No show attendee wants to talk to a grumpy booth staffer. Snacks help you push your trade show goals forward.

3. Sleep

You need to find what helps you sleep; white noise machines, sleep masks, melatonin etc. Find what helps and stick to it. There is little substitute for sleep – food can help for a short time but not in the long run.

4. Comfortable Shoes

You will be standing on concrete a lot. Carpet padding can help but you still need to ensure your shoes don’t cause you pain. Also, consider different shoes for different days. Wearing the same shoes for 3 days is a recipe for blisters.

5. Mindful Minute

Take a minute or two at least once a day to just sit and breath. Find a quiet corner, put your phone away, close your eyes, and breath. Use this to center and calm myself. These quick bursts of mindfulness help you to recharge.

Trade shows are long and stressful days, find a routine that works for you to keep you healthy.

Bringing Traffic to Your Booth

Bringing Traffic to Your Booth

Trade shows are about how many people you can see if a very short amount of time. You have 4 – 8 seconds for your booth design to grab people attention and make them stop to speak with you. So how do you bring people to your booth?

Trade Shows in 2022

Trade Shows in 2022

What will 2022 bring for trade shows? Honestly, that is up in the air and changes constantly. With mandates changing on a daily basis, new variants of the sickness that shall not be named, and budgets still being tight, the predictions are all over the place.