Blogs
The Art of Disengaging from Non-Target Customers at Trade Shows
Trade shows are a great way for businesses to showcase their products and connect with potential clients. However, not every interaction at a trade show is worthwhile. Let’s explore the art of disengaging from non-target customers on the trade show floor, helping you use your time and energy on the people you are there to see.
Load-In Tips and Tricks to Make Trade Show Set-Up Easier
The process of setting up for a trade show can be daunting, especially when it comes to the load-in phase. A good load-in is crucial for a smooth start to the event, ensuring that your booth is ready to make a lasting impression on attendees.
Maximizing Space: Tips for Small Trade Show Booths that Make a Big Impact
Small booth spaces can present a unique challenge when every square foot matters. However, limited space doesn’t mean limited impact. Planning and creative design allow small trade show booths to make a big impression and showcase your brand.
Booth Feng Shui: Arranging Elements for Flow and Harmony
If you find yourself struggling with booth design, an interesting place to look is the ancient art of Feng Shui. It can be a powerful tool in creating an inviting booth that attracts and engages visitors on a deeper level.
How to Save on Shipping Costs for Trade Shows
Whether you’re transporting trade show booth displays, marketing materials, or samples, shipping expenses can quickly add up. See 7 tips on how to keep these costs down.
4 Reasons Why To Train Your Booth Staff
Your booth staff can make or break your trade show. The best way is to ensure you have the right people is to train your booth staff properly.
3 Places to Find at a Trade Show
Going to a trade show can be chaotic. Going in with a plan helps to ease the chaos and allow you to focus on why you are there. There are many different parts to your plan but this blog post focuses on the 3 places that I look for at each show; the exhibitor office, the building facilities, and the exhibitor lounge.
Staying Safe at Out of Town Trade Shows
I have been blessed to travel a lot and to travel for work to different trade shows across the country. It is fun and exciting but it can also be tiring and even scary. I am often traveling by myself and have learned the following tips to keep me safe.
Tools that I Use to Keep My Events (and Business) Straight
When you are juggling events, trade shows, and life in general it can be hard to keep everything straight. Over the years, I have used multiple tools and systems. I now have a system that I love and keeps me on top of everything.
Pick the Right Giveaways for Your Trade Show
Here are the three main questions to help you decide what to giveaways choose and some examples.
Getting the Most Out of a Trade Show as an Attendee
Trade shows are an investment. Learn how to get the most out of them when attending with our 6 tips.
Navigating Everyone’s Wishes while Event Planning
Event planning in general is not easy, our goal is to make everyone enjoy the event if not feel genuinely happy – and you can never make everyone happy. It is a constant dichotomy that is at play. So how do you manage everyone’s competing wishes?
After Trade Show Hours – Your Job Isn’t Done When the Floor Closes
A trade show is not done until everything is packed up and you are on your way home. If it is a multi day show, your job and marketing lasts long after the trade show floor hours. The hours after the trade show floor closes are precious and you need to use them. Here are the ways you can.
How to Set Up a Scholarship That Will Last
Scholarships are a great way to help people and to use the money you raise. It is also a great way to look into the future. Here are the way to put together a scholarship that will last and that will grow.
How Non Profits Can Eliminate the Lean Months
Non profits often experience lean months where donations dry up and hard choices have to be made on who to help. This doesn’t have to happen – you can survive and even thrive in the lean months and here is my suggestion on how.