Blogs
Tools that I Use to Keep My Events (and Business) Straight
When you are juggling events, trade shows, and life in general it can be hard to keep everything straight. Over the years, I have used multiple tools and systems. I now have a system that I love and keeps me on top of everything.
Pick the Right Giveaways for Your Trade Show
Here are the three main questions to help you decide what to giveaways choose and some examples.
Getting the Most Out of a Trade Show as an Attendee
Trade shows are an investment. Learn how to get the most out of them when attending with our 6 tips.
Navigating Everyone’s Wishes while Event Planning
Event planning in general is not easy, our goal is to make everyone enjoy the event if not feel genuinely happy – and you can never make everyone happy. It is a constant dichotomy that is at play. So how do you manage everyone’s competing wishes?
After Trade Show Hours – Your Job Isn’t Done When the Floor Closes
A trade show is not done until everything is packed up and you are on your way home. If it is a multi day show, your job and marketing lasts long after the trade show floor hours. The hours after the trade show floor closes are precious and you need to use them. Here are the ways you can.
How to Set Up a Scholarship That Will Last
Scholarships are a great way to help people and to use the money you raise. It is also a great way to look into the future. Here are the way to put together a scholarship that will last and that will grow.
How Non Profits Can Eliminate the Lean Months
Non profits often experience lean months where donations dry up and hard choices have to be made on who to help. This doesn’t have to happen – you can survive and even thrive in the lean months and here is my suggestion on how.
Event Planning Ethics – When Do You Get involved and When to Walk Away
Events often seem to exist in a parallel universe and we as event planners want that. We want to transport our guests into the event, we want them to forget the outside world, even their friends and family, and just enjoy. But there is a dark side to this. People can leave their morality and ethics at the door of your event and you have to decide when to get involved and when to just walk away.
After Trade Show Checklist
Once your booth is packed up and you are safely back home from a trade show, it feels like a huge relief. Take a deep breath, get a good nights rest, and then finish off the trade show. Here is the after show checklist that I go through.
Bringing Traffic to Your Booth
Trade shows are about how many people you can see if a very short amount of time. You have 4 – 8 seconds for your booth design to grab people attention and make them stop to speak with you. So how do you bring people to your booth?
3 Rules that Can Derail Your Trade Show Set Up
Trade show set up is stressful enough without running into the show floor authorities. It can be surprisingly easy to run afoul of the “floor cops” if you don’t know the rules. So here are the three main rules you need to watch out for.
Why Your Non Profit Should Plan for the Entire Year
While getting your committee of volunteers to agree on a year’s worth of activities seems daunting it has many advantages and allows you to focus on fundraising and helping those you serve.
Here are the 4 main advantages and what you gain from each.
Trade Shows in 2022
What will 2022 bring for trade shows? Honestly, that is up in the air and changes constantly. With mandates changing on a daily basis, new variants of the sickness that shall not be named, and budgets still being tight, the predictions are all over the place.
Top 3 Trade Show Scams
Trade Shows are big business and that always brings the scams out. People looking to make a quick buck can ruin your show and have a negative impact on your business cash flow. Here are the top 3 scams you need to watch for.
A Perfect Non Profit Sponsorship Ask Letter
Your sponsorship letter is an important part of your event and the P.R. of your organization. A good letter will increase your raise and allow you to make a larger impact in your community.
Here are the 6 parts of your perfect ask letter.